Hamilton Beach in exclusive deal with M.E. Heuck

GLEN ALLEN, Va. Hamilton Beach/Proctor-Silex Inc. has signed an exclusive agreement with Mason, Ohio-based M.E. Heuck Co. The multi-year partnership grants a license to M.E. Heuck for the use of the Hamilton BeachO and Proctor SilexO trademarks on a line of cookware and kitchen gadgets. The products will be available nationwide by early 2008.

“Hamilton Beach/Proctor-Silex is thrilled to partner with M.E. Heuck to bring best-in-class cookware and kitchen gadget products to our customers,” said Hank Wood, Hamilton Beach/Proctor-Silex’s director of strategic business development. “M.E. Heuck has a proven expertise in these categories. Through this partnership, the same high quality, dependability and consumer-inspired innovation consumers expect from our brands will soon be available in these new lines of Hamilton BeachO and Proctor SilexO brand cookware and kitchen gadgets.”