GSI signs long-term deal with Sports Authority

King of Prussia, Pa. GSI Commerce said Monday it has forged an agreement with Sports Authority to continue to provide Sports Authority with a broad array of services, including e-commerce technology, customer care, fulfillment and interactive marketing.

New capabilities such as ship-to store, ship-from store, in-store pickup and in-store ordering will be provided through VendorNet, a company GSI acquired earlier this year. Sports Authority will also align its online merchandise assortment with its stores, significantly improving the customer experience, according to the retailer.

“Sports Authority is committed to delivering a consistent customer experience across all channels. This new deal supports our multichannel strategy and increases our flexibility and control over cross-channel merchandising,” said Jeff Schumacher, executive VP, chief marketing officer and chief strategy officer of Sports Authority. “With GSI as our trusted e-commerce partner, we’re confident they’ll be instrumental in helping us further the evolution of our online business.”