GSI chief strategy officer to keynote M&A conference

NEW YORK — Reuben Hendell, chief strategy officer of GSI Commerce and chief executive officer of its global agency services business, will be the keynote speaker at ACG New York’s Third Annual Digital Media & Technology M&A Conference in New York on Thursday, March 21, 2013, ACG New York announced.

The conference will focus on current M&A trends, deal structures, valuation strategies, hot-company and hot-technology identification, and traditional media survival strategies.

“This sector of the overall middle market for M&A continues to see constant and exciting innovation in products, content, and programming,” says Tanya Marvin-Horowitz, managing director, Allegiance Capital Corporation, and event chair. “This translates into an exciting but sometimes unpredictable mergers and acquisitions environment with unique deal structures and company valuation metrics.”

At GSI Commerce, an eBay company, Hendell oversees the company’s strategic consulting group and its services unit, which includes True Action and Silverlign. He joined GSI in 2010 from MRM Worldwide, the digital arm of Interpublic Group of Cos.' McCann Worldgroup and one of the world's top five digital marketing agencies, where he served as CEO since 2004. Prior to MRM, he was an executive vice president at Digitas for 10 years, where he was a key contributor to that company's growth.

He will be interviewed by Mary Kathleen Flynn, editor-in-chief of Mergers & Acquisitions magazine.