In case you needed yet another reminder of how competitive the online delivery vertical is getting, online deal platform Groupon is adding a new city of operation to its OrderUp on-demand food delivery app.
OrderUp service is now available in several neighborhoods of Pittsburgh, as well as to students, faculty and staff on campus at the University of Pittsburgh, Duquesne University, Carnegie Mellon University and Chatham University. OrderUp delivers food from local restaurants directly to consumers. In Pittsburgh, the service is offering delivery from more than 50 eateries, including local spots as well as national brands such as Chipotle and Noodles & Company.
“We’re thrilled to bring OrderUp to Pittsburgh and give our customers access to whatever they’re craving, when they crave it and wherever the craving hits,” said Chris Jeffery, CEO and co-founder of OrderUp. “Pittsburgh is a city with an emerging restaurant scene, and many of the amazing local eateries on our platform haven’t offered delivery until now.”
Customers can also use the OrderUp app to pay for their order via Apple Pay, process a group order and track the delivery to their location. In addition, the company is partnering with Pittsburgh Steelers players Ryan Shazier and Markus Wheaton to provide exclusive OrderUp deals and offers through their Twitter and Instagram accounts.
Founded in 2009 in Baltimore, OrderUp was purchased by Groupon in February 2015 and currently serves more than 40 markets nationwide. Paired with Groupon’s approximately 25 million active North American customers, the deal created an online and mobile food ordering marketplace of significant size and scale.
The expansion of OrderUp is another sign that all types of players are interested in participating in on-demand delivery. Recently, local discovery app Foursquare partnered with Delivery.com to allow Foursquare users to order groceries, food and alcohol directly through the Foursquare mobile app.