This group of consumers prefers brick-and-mortar
Although there has been an uptick in e-commerce when it comes to pet owners, many prefer to purchase products for their from brick-and-mortar locations like PetSmart and Petco.
That’s according to the latest market research report from Packaged Facts titled, Pet Food in the U.S., 13th Edition. The report takes a look at the comprehensive overview of the market size, projections, cross-market-trends and acquisitions.
About 88% of dog owners and 93% of cat owners admit to purchasing food for their pets from a store within the last 12 months, the report found. The demographic most comfortable with non-traditional purchasing options is millennials. This group was more likely than any other to buy items through a website or app for home delivery or in-store pickup.
Packaged Facts also notes that in 2017, pet retailers strengthened online offerings without ignoring their brick-and-mortar locations. PetSmart added 63 locations in its first three quarters and opened its 1,600th store. Petco operates more than 1,500 stores and Pet Supplies Plus has 400 locations in the nation.