Granoff joins Tweeter as ceo

PURCHASE, N.Y. Retail veteran George Granoff has joined Tweeter Newco as the company's new ceo, Schultze Asset Management, Tweeter's owner, announced today. The company's former ceo Joe McGuire, resigned Monday.

Granoff has experience in both specialty and large retail, having served as coo of Party City, founder and ceo of Sherborn Optical, president and coo of Ames Department Stores and president and coo of Bradlees, where he spent 20 years, rising from assistant buyer to president.

"Tweeter is an iconic brand well positioned for the current business environment. We have very knowledgeable staff and excellent products individually. But the real magic happens when our experts take these great products, combine them smartly, and install them elegantly to meet or exceed our discerning customer's aspirations," Granoff said. "Our goal is to deliver that magic as only we can, but to do so profitably in a more nimble, more entrepreneurial organization. That work is well underway, and I intend to see it through to the end."