A 'good thing' for Staples and Martha Stewart

Staples is looking to Martha Stewart once again to re-invigorate its home office product assortment.

The retailer and Martha Stewart Living Omnimedia have announced a new, multi-year strategic direct retail collaboration for the manufacture and distribution of a brand new line of Martha Stewart Home Office products.

“We are thrilled to collaborate with Staples in a direct retail program that will enable us to grow our brand and bring our well-designed and affordable home organizing and home office products to consumers,” said Martha Stewart, Founder and Chief Creative Officer, MSO. “I’m very proud of our brand, which provides easy and attractive solutions, as well as the inspiration to create a beautiful, well-organized home office space.”

The assortment will be available at more than 1,100 Staples retail stores and online, and will include a wide array of home organizing and home office products across multiple categories, including: stationery and paper products, office essentials and tools, personal technology accessories and storage and organization. They will be available exclusively at Staples beginning November.

“At Staples, we’re excited to team up with Martha Stewart to bring a new line of beautiful Martha Stewart Home Office products to our customers,” said Demos Parneros, President North American Stores and Online, Staples. “The Martha Stewart Home Office products give our customers solutions they need to manage their home or home office in an attractive and functional way.”