Golfsmith relaunches site with new social marketing tools

Austin, Texas Golfsmith International Holdings has redesigned and re-launched its e-commerce site at golfsmith.com with an improved customer shopping experience and a variety of new features and social marketing tools.

Golfsmith.com, ranked in the Top 10 of retail Web sites for customer service for three years running as ranked by the e-tailing group, has several new upgrades.

Global navigation has been changed to highlight key product categories at the top of the site and to allow customers to mouse-over those categories to expose sub-categories, allowing them to find the products they want faster than ever before.

The homepage and product pages have been improved to eliminate clutter and elevate features like Ratings & Reviews and 360-degree views on top products.

In addition, Golfsmith has also added a new social marketing tool from Bazaarvoice called “Ask & Answer” that allows customers to ask questions to the user community, vendors and Golfsmith product experts.