Golfsmith launches customized mobile iPhone/iPod Touch app

New York City Golfsmith, the nation’s largest golf retailer, has announced the launch of a customized mobile iPhone/iPod Touch shopping experience for consumers through mobile commerce provider Digby.

The new mobile app complements the mobile web platform that Golfsmith launched earlier this year and will provide Golfsmith customers with a new seamless mobile shopping experience making research, purchases and access to promotions much easier. Through this new iPhone/iPod Touch app, Golfsmith is offering rich and unique features including a live “Promotions” board and “Play Video” product demonstrations by Golfsmith product experts.

“As we continue to innovate, our new mobile web and iPhone/iPod Touch app offering provides our customers with the most innovative and seamless purchasing experiences,” said Marty Hanaka, chairman and CEO, Golfsmith. “We’re making shopping for golf and tennis equipment easier than ever before right from your phone with rich product imagery, videos and special offers from Golfsmith.”

In addition, customers can also purchase gift cards, create wish lists, obtain product reviews and find a Golfsmith store nearby. The live “Promotions” board that is uniquely positioned at the top of the home page will feature special limited-time-only offers and exclusive product deals.