Golfers seek fashion and function

PORT WASHINGTON, N.Y. According to a new study by The NPD Group, more than nine in ten golfers said they plan to hit the links this summer, and they are looking for the right gear to take to the course.

When it comes to golf apparel, according to NPD, comfort is the main factor for men and women when choosing clothing and footwear.

“I think one of the biggest opportunities in the golf apparel market exists in women’s. In general, 72% of women purchase non-sports apparel to play sports, and in golf apparel it’s even higher.  That means female consumers are buying a good deal of sportswear and activewear rather than golf-specific clothing. That is where I see opportunity. It’s even bigger if golf-wear is designed to cross over into street-wear - what I call crossover sportswear.” stated Marshal Cohen chief industry analyst for NPD.  

The study found that golf clubs are a primary investment for golfers, with 78% of male golfers and 85% of females owning at least one set of clubs.  The survey also noted the importance of being able to try the clubs before making a purchase.

“One of the findings I think is worth pointing out, is that both men and women cite the ability to tryout clubs prior to purchasing them as the strongest influence on their decision to buy golf clubs,” said Cohen. “In fact, 62% of all male golfers and 50% of all female golfers tell us that trying a demo or a friend’s club is the primary influence on purchasing golf clubs.”