Godiva strengthens its omni-channel position

KING OF PRUSSIA, Pa. — Godiva has signed a new multiyear agreement with eBay company GSI Commerce, which will enable the global chocolatier to leverage GSI’s omni-channel commerce, multichannel retailing and digital marketing services.

Under the terms of the agreement, which extends their existing partnership, GSI will continue to provide fulfillment, order management technology and customer care solutions to the company. Additionally, GSI will now manage freight solutions and co-packing services in conjunction with Godiva’s internal team.

“Our brand is dedicated to delighting our customers and GSI is committed to helping us deliver on that promise with consistent excellence in fulfillment and customer service,” said Godiva CEO Jim Goldman. “Having a trusted partner that can help us grow our business and provide a superior quality delivery solution helps us maintain and evolve this important part of the Godiva experience.”

Godiva uses GSI’s ShipQuik program to seamlessly manage freight costs and resources, which ensures that every package arrives in premium condition. GSI’s co-packing services range from building baskets, towers and gift boxes with personalized messaging to tying custom ribbons on individual truffle boxes. GSI also manages Godiva’s corporate gifting and special events fulfillment program and provides front line customer care for sales and service issues.

“Godiva’s dedication to excellence directly aligns with GSI’s core purpose, which is to deliver an exceptional consumer experience,” said Tobias Hartmann, head of GSI global operations. “And when a world-class brand and its solutions partner have common goals, it’s a win-win situation for consumers.”

Godiva currently operates more than 500 boutiques in more than 70 countries.

GSI’s e-commerce services include technology, order management, payment processing, fulfillment and customer care, and are available on a modular basis or as part of an integrated solution. GSI’s marketing services combine digital marketing products and services, which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform.