Giant Foods Unveils New Logo, Other Changes

Landover, Md. Giant Foods has updated it company logo.

The new mark features the company’s name in a shade of purple, along with a colorful array of abstract half-moons on top. Previously, the Giant Food logo featured a big blue G with the red Giant in block letters.

In other changes, Giant is establishing a family checkout lane that bans tabloids and candy in favor of healthier goods. Additionally, handheld scanners soon will be available for consumers to ring up groceries while they shop the store.

The company is also making structural changes. About 100 stores will be remodeled over the next two and-a-half years, the largest investment in the chain since Royal Ahold of the Netherlands acquired it, according to The Washington Post.