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Gerry Weber chooses Avery Dennison RFID solution


Framingham, Mass. Gerry Weber, a fashion and lifestyle retailer with 338 Houses of Gerry Weber stores and 1,400 shop-in-shop areas worldwide, will become the first German retail company to roll out RFID technology combining inventory management and loss prevention.

Gerry Weber will be using an RFID solution from Pasadena, Calif.-based Avery Dennison based in over 25 million garments a year through an RFID chip imbedded in a care label. This solution will optimize Gerry Weber logistics and retail processes, reduce theft and ensure stores are well stocked with popular items.

“This technology allows us to achieve high stock accuracy and thereby an improved goods supply at the retail store,” said logistics director at Gerry Weber, Dr. David Frink. “Time-consuming counting operations, for example for inventories, will no longer be necessary.”

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