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GE offers introduction to induction


LOUISVILLE, Ky. -- GE announced that it is helping North American consumers become more familiar with induction cooking with the launch of

“Our goal is to provide educational resources that help consumers better understand how induction and convection technologies work and compare to other cooking methods,” says Mike Nerdig, GE cooking products marketing manager. “Professional chefs know the benefits, but a lack of widespread information tailored specifically for home cooks has made it more difficult for them to weigh their options and choose the best solutions for their lifestyle.”

According to GE, offers consumers easy-to-navigate educational resources, as well as interactive tools to explore GE’s innovative products. Videos and slideshows on induction technology highlight advantages, such as precise control, instant heat response, low temperature cooking of delicate foods, and easy to clean surfaces. Consumers interested in GE’s innovative products have the opportunity to explore product features, controls and design options for induction cooktops and ranges. Downloadable product and installation guides are also available. Cooking tips and other practical user information round out the educational content.

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