Gap launches GapKids RED line

SAN FRANCISCO Gap Inc. announced today that it has launched a new GapKids line and an extended babyGap line under its (PRODUCT) RED collection. According to the company, as part of Gap's global partnership with (PRODUCT) RED, half of the profits from Gap's sales of the babyGap and GapKids (PRODUCT) RED collections will go directly to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa. The new items arrive in select GapKids and babyGap stores today and will be available online on July 5.

"Gap is proud to be a partner of (PRODUCT) RED and we're excited to introduce our first ever collection of (PRODUCT) RED clothes for kids and an extended collection of (PRODUCT) RED items for babies," said Pam Wallack, president of babyGap and GapKids. "Our new babyGap and GapKids (PRODUCT) RED clothes provide a unique opportunity for our customers to help make a real difference in the lives of mothers and children in Africa."