Gander Mountain selects Manhattan Associates for omni-channel

St. Paul, Minn. -- Manhattan Associates said Monday that outdoor chain Gander Mountain has selected its Enterprise Order Management and Store Inventory & Fulfillment solutions to help drive omni-channel enterprise transformation.



Gander is using the Manhattan solutions to create a seamless experience for its customers across channels with a single view of inventory, and to allow Gander shoppers to control how and when they take delivery of Gander merchandise.



"In a highly competitive environment where the cross-channel sale is becoming more and more important for the industry, order management and the associated in-store execution capabilities are the most critical piece of the retail infrastructure to get right," said Derek Siddons, VP Omni-Channel Strategy at Gander Mountain.