Gander Mountain adopts Revionics price optimization solution

Roseville, Calif. -- Retail life cycle price optimization solution-provider Revionics said Wednesday that Gander Mountain Co. has selected the Revionics Price Optimization solution, which provides both base price management and price optimization.



The companies have entered into a two-year agreement. Revionics will help deploy these solutions throughout Gander Mountain's retail stores ensuring optimal monitoring, management and results.



Gander Mountain said its goal was to move toward a more scientific and strategic approach in its merchandising and pricing strategies. According to Revionics, the retailer will be able to achieve optimal competitive advantage for each retail location by ensuring its merchandise is priced and targeted correctly, predicting and driving consumer demand and behavior, and providing its merchants the ability to become more profitable with their pricing promotion and markdown strategies without taking away time from their core areas of focus or responsibilities.



"What stood out to us the most about Revionics' Price Optimization solution … was the ease of usability, good customer interface and the strong track record this solution has gained," said Kerry Graskewicz, executive VP merchandise planning and inventory operations, Gander Mountain.



The Revionics Life Cycle Price Optimization Suite leverages usable science that integrates and balances retailers' pricing rules, strategies and operational policies with consumer demand to deliver more effective pricing recommendations that align with category plans and corporate financial objectives.