GameStop scores again with shoppers

GameStop continued to reap rewards from its omnichannel strategy in the first quarter, as the retailer reported an impressive increase in same store sales.

In acolumn published by Retailing Today, GameStop’s COO Tony Bartel said the company credits its success to adapting to the changing gaming market by incorporating Millennial-attracting digital offerings into its retail operations and making customer engagement both in-store and online a priority.

"Our first quarter results exceeded expectations, displaying our market leadership and our ability to drive and leverage our core video game business and expand our diversified businesses to deliver healthy profits and solid top-line growth,” said CEO Paul Raines.

GameStop Corp. posted an 8.6% boost in same store sales for the first quarter ended May 2. Nnet income rose to $73.8 million. Global sales increased to $2.06 billion from $2.00 billion, helped by the releases of games such as "Evolve" and "Mortal Kombat X."

"This performance confirms that our effort to transform GameStop into a family of specialty brands is the right strategy to drive durable revenues and shareholder value,” Raines added.

GameStop CorpGameStop operates more than 6,700 stores across 14 countries.