GameStop ads bring 'Power to the Players'

GRAPEVINE, Texas, and DALLAS GameStop today announced the launch of a new branding campaign to debut on Oct. 1. The campaign, "Power to the Players," which was designed by The Richards Group, will consist of two television spots, nine print executions, and online and viral components.

“We’re very excited about 'Power to the Players' and the direction it is taking GameStop,” said Tom De Napoli, vp of marketing for GameStop. “The Richards Group understands our customers and has underscored our position as the gaming industry leader. The campaign truly connects the dots between our customers and our expertise and passion for gaming.” 

According to the companies, the new campaign is GameStop's first comprehensive, national advertising effort. Dave Kroencke, principal for The Richards Group commented, “This campaign is unique because it is a first for the company – it’s introducing a completely new look and tone of communicating to GameStop’s audience. The overall message of the campaign makes a bold promise that we believe no other gaming retailer can live up to: GameStop brings 'Power to the Players' in everything they do.” 

GameStop's new campaign comes on the heels of a strong second quarter for the company. For its second quarter eneded Aug. 4, the company reported a 586% increase in net earnings over 2006 to $21.8 million. Diluted earnings per share were 13 cents for the second quarter of 2007, including debt retirement costs of 1 cent per diluted share, exceeding the high-end of previously released guidance by 6 cents per share.