Fresh fashion talent in Amazon Fashion competition
Amazon Fashion celebrated the next generation of gifted fashion designers and industry creatives in its Studio Sessions Competition in Williamsburg, Brooklyn. The event brought together students from five participated schools – Fashion Institute of Technology, LIM College, Parsons School for the New Design, Pratt Institute and the School of Visual Arts.
Mentored by a group of top industry professionals the student teams were challenged to conceptualize, style and shoot a captivating editorial campaign with the winning images to be features as part of Amazon Fashion’s Fall 2014 on-site editorial.
The creative challenge required students to apply their skills in graphic design, styling, editing, fashion photography, and art direction, while working in their own dedicated photography bay.
Students were given access to state-of-the-art photography equipment, models, wardrobe, hair and makeup services, and props. YouTube beauty expert and entrepreneur Michelle Phan counseled teams on creating beauty looks that complement their campaign messages, using makeup from her namesake line, em Cosmetics.
“We continue to be impressed by the student talent and industry support we see during our Studio Sessions competition, and we were thrilled to be able to host the challenge again this year. The students’ exceptional creativity and professionalism shine through in their beautiful campaign images. We know Amazon Fashion customers will be just as inspired by their work as we are,” said Cathy Beaudoin, president of Amazon Fashion
The challenge concluded with individual team presentations to a panel of Amazon Fashion executives, who selected the winning womenswear and menswear images. Each team was judged on wardrobe styling, composition, photography, art direction, set design, fashion editing, and their ability to compose a fresh and creative image that is consistent with Amazon Fashion branding.
The School of Visual Arts’ womenswear and Pratt Institute’s menswear winning images will be featured on Amazon.com/StudioSessions, reaching Amazon’s 35 million fashion customers.
A total of over $100,000 was awarded: each first-place team received $25,000 for their work and an additional $15,000 for their school. In addition, all team entries can be found on the Amazon Fashion Facebook page (Facebook.com/AmazonFashion) where the public will vote for the “Fan Favorite” to award $5,000 in Amazon.com Gift Cards to the winning team.
Amazon Fashion is a fast-growing division of Seattle-based Amazon.com, Inc. and is dubbed a one-stop destination for head-to-toe style, offering clothing, shoes, jewelry, timepieces, handbags, and accessories.