Fresh & Easy touts BTS food offerings

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market is promoting itself as the smart choice for back-to-school food purchases.

The company touted its "Smart Boxes," all-in-one lunchboxes that include individual servings of baby carrots, dried fruit, crackers, a cheese stick and an organic drink for $2.98 each. Fresh & Easy also said it offers individual lunchbox items such as fresh&easy Low Fat or Fat Free Yogurt priced at 48 cents to 54 cents for an 8oz container, fresh&easy Granola Bars for $1.95 per six count and fresh&easy Mountain Trail Mix for $3.98 per 10 pack.

"Parents can feel good about what they are feeding their kids from Fresh & Easy.  We offer fresh, wholesome food options at affordable prices and a range of creative meal ideas for any age," said Simon Uwins, Fresh & Easy chief marketing officer.