Fresh & Easy streamlines distribution

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market reported that it has, along with its suppliers, streamlined its distribution model to reduce direct store deliveries.

To eliminate extra and unnecessary delivery trips, Fresh & Easy has created a new way of stocking stores with these same products with fewer deliveries by asking the company's suppliers to deliver directly to the company's centralized distribution center.

"By keeping our distribution model simple Fresh & Easy is able to save fuel and offer honest, everyday low prices on all our products," said ceo Tim Mason. "Reducing fuel consumption is also consistent with our commitment to be a good steward of the environment."