Fresh & Easy to sell 99-cent reusable bags

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market has introduced a reusable canvas shopping bag, which is priced at 99 cents.

The new 99-cent reusable canvas bag is made with 100% unbleached cotton, and carries a simple design of the Fresh & Easy logo. The bag is large and can hold up to 100 pounds.

"We want to make green decisions easier for our customers, and in today's economy, budgets aren't stretching as far as they were before," said Simon Uwins, Fresh & Easy chief marketing officer. "By carrying attractive, affordable reusable bags, we hope to make it even easier for our customers to make more environmentally friendly decisions."

Fresh & Easy currently carries a 20 cent "bag for life" which will be replaced for free if it is ever torn or damaged. The company plans to introduce two new carrier bags by the end of the year including a wine carrier canvas bag that holds up to 7 bottles for only $1.99 in mid-November and an organic canvas shopping bag for $2.99 in mid-December.