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Fresh & Easy promotes holiday card recycling


EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market has launched a holiday card recycling program, of which the proceeds will go to American Forests (, a non-profit organization that focuses on planting trees in restoration areas throughout the country.

According to the company, the recycling program began on Dec. 18 and will continue through the end of January 2008. A holiday card drop-off box is located at the front of all 27 Fresh & Easy stores

"We want to make it easier for customers to make more environmentally friendly decisions," said ceo Tim Mason, Fresh & Easy. "If everyone in the neighborhood brings their holiday cards back to our stores to be recycled, we can make a big difference."

Fresh & Easy reported that it has made other efforts to be environmentally conscious, including committing to build LEED (Leadership in Energy and Environmental Design) certified buildings, recycle or reuse all shipping and display materials, and voluntarily joining  the California Climate Action Registry to disclose its greenhouse gas emissions.

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