Fresh & Easy finds success with family-size portions

EL SEGUNDO, Calif. Fresh & Easy anounced that its 40 to 45 ounce family-sized prepared meals are now the six top selling lines in the range of more than 110 products produced fresh daily in the company's Riverside, California kitchen.

Fresh & Easy's top selling kitchen product is the family-sized Chicken and Broccoli Pasta Alfredo, with the Chicken Teriyaki with Rice and Vegetables coming in second. The other best sellers include the larger-portioned Lasagna with Meat Sauce, Spaghetti with Turkey Meatballs, Chicken and Bacon Macaroni and Cheese, and Chicken Burritos with Green and Red Sauce.

"Customers told us they were looking for larger sizes to feed their families on a budget. We introduced larger portions of our very popular kitchen meals, so our customers can feed a family of four for only $8," said Simon Uwins, chief marketing officer. "We are pleased customers are responding so well and are taking advantage of being able to save money without having to compromise on the quality of what they feed their families."