Fresh & Easy boosts family-size offerings

EL SEGUNDO, Calif. Fresh & Easy announced that it has launched six new prepared meals which feed a family of four for only eight dollars. Over the next several months Fresh & Easy will introduce additional larger sized products to meet growing customer demand.

Earlier this year, following increased customer interest, Fresh & Easy added bigger packs to stores including diapers, laundry detergent, produce, and cereals. The company plans to introduce family-sized egg cartons (eighteen eggs), a jumbo-sized fresh pizza, larger packs of fish, and family-sized snacks and hot dogs.

"Customers are telling us they are looking for larger sizes to feed their families on a budget. Our kitchen products have been very popular - like our chicken alfredo and macaroni & cheese - so we are introducing portions that are large enough to feed a family of four for only $8," said Simon Uwins, chief marketing officer. "As always, we will continue to listen to our customers and respond accordingly."