Fresh & Easy attributes 11% produce sales growth to introduction of 98-cent Produce Packs

EL SEGUNDO, Calif, Tesco announced that produce sales at Fresh & Easy Neighborhood Market stores have increased more than 11% since January, when the grocer introduced 98-cent Produce Packs in response to customers looking for fresh fruits and vegetables on a budget.

"Our customers told us finding high-quality produce at affordable prices was challenging," said Simon Uwins, Fresh & Easy chief marketing officer. "We are making changes so our customers have even more options on their weekly shopping trips. The 98-cent Produce Packs offer customers a great way to save money without compromising on quality or freshness."

The 98-cent Produce Packs are delivered fresh daily to stores and currently include grape tomatoes, yellow onions, green bell peppers, pears, lemons and oranges. Customers can always choose from six different fruits and vegetables that will rotate depending on seasonality and availability.