Free shipping offer in effect

Target executives already claim the company’s e-commerce site attracts more unique visitors than any other retailer in the world and now the company is looking to leverage that traffic and jumpstart holiday sales with a free shipping offer.

On Sunday, the company unveiled a limited duration free shipping event on more than 50,000 items across dozens of categories. The free shipping offer will expire on Nov. 8 and was featured in the company’s circular, on its Web site and in emails sent to customers. The promotion should give the company a good read on holiday season sales trends.