Free shipping becomes a fixture

Undeterred by weak demand for home-related categories, Target continues to promote its online offering with discounted prices and free shipping deals.

The retailer’s latest incentive to persuade customers to purchase home categories online involves saving 15% on purchases of $125 or more and free shipping on select items. In fact, free shipping offers, once used predominantly to spur holiday sales, have become pervasive on Target.com, where select items in nearly every category of merchandise are eligible for free shipping outright, or if customers make a purchase of more than $50.