Fred's promotes Efird to CEO

MEMPHIS, Tenn. Fred's has promoted president Bruce Efird to ceo effective Feb. 1, 2009. Efird, who will retain the title of president and remains a director of the company, will succeed Michael Hayes, who will continue as chairman of the board of directors.

Prior to joining Fred's, Efird was evp of merchandising for Meijer. Prior to that, Efird held management positions with Bruno's Supermarkets and Food Lion.