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Frank & Oak, the online membership-based menswear retailer, is also expanding in the physical space, with both permanent locations and pop-ups. The company's Toronto flagship features the brand’s monthly menswear collections and special capsule collections. The spacious, contemporary space reflects the brand’s lifestyle approach to retailing with a café and full-service barbershop.
Customers accustomed to shopping Frank & Oak online will find the same personal approach , with online and mobile experiences integrated in-store (allowing shoppers access to order histories and online style profiles), and complementary appointments with in-house "style advisors."