Former Xbox president jumps to EA

REDWOOD CITY, Calif. Former Xbox president Peter Moore has joined Electronic Arts as president of the EA Sports label, effective September. Moore will report to EA ceo John Riccitiello.

At Microsoft, Moore was the president of the Xbox and Games for Windows businesses as well as game development at Microsoft Game Studios. Moore joined Microsoft in January 2003, originally as the head of marketing for the Xbox and Games division, bringing with him more than 20 years of experience and leadership in consumer businesses. Prior to joining Microsoft, he was president and coo of SEGA of America, where he was responsible for overseeing SEGA's video game business in North America. Before that, Moore was senior vp of marketing at Reebok International Ltd., and earlier in his career, he was president of Patrick USA, the U.S. subsidiary of the popular French sportswear company, managing all the company's marketing, sales, finance and distribution.