Former Wal-Mart executive named president of SmartRevenue

Stamford, Conn. Candace Adams has been named to the new position of president, global retail strategy, for SmartRevenue, a shopper-centric marketing research and consulting firm. Adams most recently served as senior director for customer in-store experience insights at Wal-Mart.

At SmartRevenue, Adams will help retailers leverage their knowledge of consumers and stores to improve the customer experience, drive more shopping trips and grow market baskets.