Former Reebok exec steps into new role at Crocs

Crocs has appointed Claire Fahie-Conley, former VP of U.S. retail for Reebok, as its VP of retail for North America. Fahie-Conley will report directly to Greg Sullivan, GM for the Americas.



Fahie-Conley will be responsible for overseeing all aspects of the retail footprint in North America, including the entire fleet of full-price and outlet stores. She will be based out of the new Global Commercial Center in Boston, scheduled to open in late 2014.



"We are thrilled to add Claire Fahie-Conley to the Americas Leadership Team here at Crocs," said Sullivan. "Claire's extensive experience and cultural fit will be an asset to our entire organization as we align our business for future growth and improved profitability."



Prior to joining Crocs, Fahie-Conley spent 20 years at Reebok. During the past five years, she served as VP of U.S. retail for Reebok and Rockport, where she was responsible for more than 150 retail stores and helped lead the development of the new Reebok FitHub store concept launched earlier this year. Fahie-Conley also serves on the board of directors for Vital Impact, a nonprofit organization providing support to women older than 35 in their pursuit of education.



Fahie-Conley received her bachelor's degree in business/retail merchandising from Aquinas College.



"Crocs is such an iconic brand with an already loyal consumer base and exciting growth potential in the retail space," said Fahie-Conley. "I look forward to helping the brand continue to enhance its already extensive retail presence throughout North America, while providing our consumers with comfortable, colorful, fun and innovative footwear."



"We welcome this dynamic, experienced footwear leader to the Crocs management team," said Crocs president Andrew Rees. "We look forward to Claire's role in helping us drive retail excellence and realize our potential in our North America market."