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Former consumer electronics powerhouse charging up for store reboot


Circuit City is reportedly getting closer to a relaunch.

The new owner of the defunct consumer electronics chain is currently working with brokers from CBRE to open a 6,000-sq.-ft. to 9,000-sq.-ft. prototype store in Dallas, reported consumer electronics industry publication Twice.

The relaunched business will also include a dedicated e-commerce site, as well as a presence on digital marketplaces such as Amazon.

Circuit City, which once operated 567 stores nationwide, filed for bankruptcy in 2008. The retailer attempted to operate as an online-only business after closing its last store in 2009, but it ceased operations in 2012 Businessman Ronny Shmoel acquired the Circuit City trademarks and domain from Systemax last October though a business named C&R Holding. He and Albert Liniado are working to revive the company under the name of Circuit City Corp. Media reports describe the two as consumer electronics veterans.

In the Twice report, Shmoel said: “we are being careful with the design, layout and technology of the store to make sure it gives customers the experience they want to see in retail today, and is scalable for future growth."
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