Former Coca-Cola executive heads to Schiff

SALT LAKE CITY — Schiff Nutrition has appointed a new SVP and chief commercial officer.

Richard Baruch Jr. most recently served as VP category advisory services at Coca-Cola, where he led an initiative to build a new organization and bring a new set of capabilities to Coca-Cola's North American business.

"Rich brings an extensive background in sales, marketing and general management, and we welcome him to the team," Schiff president and CEO Tarang Amin said. "With over 20 years of experience expanding brands and delivering results at leading companies, such as Coca-Cola, Clorox and Procter & Gamble, we believe Rich will help broaden our commercial opportunities."