Ford Motor Co. executive to deliver keynote address at annual CEA show

NEW YORK The Consumer Electronics Association announced that the president and chief executive officer of Ford Motor Co., Alan Mulally, will deliver the opening keynote address at the 2010 International CES.

The world's largest consumer technology tradeshow will take place January 7-10, 2010, in Las Vegas, Nevada.

"Alan Mulally has positioned Ford as a leading innovator in the automotive industry, and we are pleased to welcome him back to CES," said Gary Shapiro, president and CEO, CEA. "For the auto industry and all other businesses that use technology, CES is the single must-attend event where business gets done."

In addition to the Ford keynote stage, the 2010 CES will prominently feature the latest in-vehicle technologies including advancements in portable GPS, location based services, in-car video, wireless technology and integrated products for combining entertainment with navigation and security. Sales of in-vehicle technology are expected to top $9.3 billion in 2009.

Some of CES' major in-vehicle electronics exhibitors include: AT&T CruiseCast by RaySat Broadcasting Corp, Directed Electronics, Dual Electronics Corporation, InstallerNet Inc., Kenwood USA, Kia Motors, Metra, Mitek, Pioneer and Scosche.

For more information and to register for the 2010 International CES, please visit www.CE.org.