Footwear retailer Jimmy Jazz drives e-commerce growth with NetSuite

Secaucus, N.J. - Jimmy Jazz, a multichannel retailer of urban apparel and footwear with 170 physical stores in the eastern U.S., has implemented NetSuite OMX to support its e-commerce storefront. Jimmy Jazz is also taking advantage of the CRM and email marketing capabilities included in the solution for a single customer view that helps call center agents improve support effectiveness and deliver personalized email communication based on a customer’s order frequency, dollar value of purchases and products ordered.



JimmyJazz has also recently launched an international initiative that’s expanded e-commerce sales to 70 countries across Europe, Asia and South America, with 90 countries expected to be covered by the end of 2014. NetSuite OMX also helps JimmyJazz support partnerships with the global third-party logistics (3PL) provider i-Parcel, which handles shipping of streetwear and footwear products for Jimmy Jazz to countries around the world.



“The scalability and reliability of the solution have definitely allowed us to grow at a phenomenal rate,” said David Wachter, executive VP & general manager of the E-commerce Division at Jimmy Jazz. “Having an order management solution like NetSuite OMX that handles order and warehouse management that includes pick, pack and ship through to the call center, customer support, CRM and email marketing software, really does allow us to scale. The CRM capabilities have also been a great tool for doing segmentation and personalized emails to our customer base.”