Food Lion Tests New Concept

Salisbury, N.C., Food Lion has announced it will open the third of the new pilot Bottom Dollar stores later this week in Asheboro, N.C.

Food Lion developed the concept – which features fresh produce and quality meats at discount prices – earlier this year and opened the first test unit in High Point, N.C. in September.

The company is emphasizing that Bottom Dollar is not a replacement for Food Lion, but rather a new brand to fill the needs of a different market.