Food Lion launches new private brands

SALISBURY, N.C. Delhaize-owned Food Lion is introducing new private label brands in its stores this summer. According to Food Lion, the new brands include Smart Option, which is designed to provide customers with an aggressively priced option on key, highly consumable items, and Taste of Inspirations, which will consist of premium products with quality that exceeds that of any other premium item that Food Lion currently carries.

Food Lion also has created category brands that will target specific segments throughout the store, including Nature’s Place, the natural and organic brand; Healthy Accents, the health and beauty care brand; and Home 360, the general merchandise brand.

“We are really excited about this new three-tiered approach with our private brands,” said David Yandow, private brand manager. “This fits with the company’s overall strategy, and we really want to use our brands to drive loyalty.”

In addition to the new brands, the company also is undergoing a label design change for the Food Lion, Bloom and Harveys brands. Product-specific brands, such as Blue Streak energy drinks and Cantina beer will remain the same.