Five reasons why Walmart bought Jet.com

Photo: Doug McMillon



With its deal to buy Jet.com officially close, Walmart CEO Doug McMillon decided to answer a question that many folks have been asking: Why Jet.com?



In a blog on its website, McMillon listed the top five reasons it bought the online startup. The top reason: to better serve Walmart customers and reach new ones.



“Jet.com created a unique, transparent way for customers to shop, helping them make choices that lower their prices as they shop — from building smarter baskets to opting out of free returns and using debit cards,” McMillon wrote.



To read about Walmart’s four other reasons, click here.