Fisher-Price in licensing deal with ToyQuest

El Segundo, Calif. Fisher-Price today announced a new licensing ToyQuest to produce a brand new Fisher-Price backyard play program for toddlers and preschoolers. According to the company, the collection will include pools, backyard play, sand toys and constant air inflatables, featuring colorful designs and a playful animal theme.

“With more than 10 years of industry-leading experience in the toy category, ToyQuest has a history of providing quality products that allow children to build on their natural creativity,” said Mark Weppner, director of licensing of Fisher-Price. “Our partnership with ToyQuest extends Fisher-Price’s presence into the outdoor and water play category, providing exceptional backyard play experiences for little ones.” 

The Fisher-Price backyard play program will be available at Toys R Us and Babies R Us for average retail prices ranging from $3.99 to $169.99.