The Finish Line taps Sears Holdings online exec as chief omnichannel officer

Indianapolis -- The Finish Line announced that Imran Jooma has joined the company as chief omnichannel officer and executive VP. He will be responsible for all of the Finish Line brand’s customer facing touch-points including digital, store operations, the customer care center and brand marketing



“As the expectations of our customers continue to evolve, it’s critical for Finish Line to raise the bar in delivering and exceeding those expectations," said Sam Sato, president of the Finish Line. "We're thrilled to have Imran join Finish Line and are looking forward to the expertise and experience he brings to this position.”



Jooma most recently served as executive VP and president of online, marketing, pricing and financial services at Sears Holdings Corporation. With nearly two decades of experience, he has also held key executive positions at Circuit City and OfficeMax.