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Finish Line extends return authorization services partnership


Irvine, Calif. Finish Line has entered into a 10-year agreement with The Retail Equation, a provider of retail transaction optimization solutions, to provide real-time analytics solutions to predict and optimize shopper behavior within the company’s 679 retail store locations.

“We have been using The Retail Equation’s return authorization solutions for several years and it has had a significant, positive effect on our business and greatly exceeded our expectations,” said Mike Smith, senior VP loss prevention for Finish Line. “Not only does it create an improved overall customer experience, but we have seen a considerable reduction in returns and a solid return on investment.”

The Retail Equation’s solutions focus on maximizing the revenue potential of every shopper who enters a store. Return optimization addresses previously overlooked customer interactions, such as returns or exchanges, and improves the value of a retailer’s return process; typically increasing net sales.

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