Festival Foods selects KSS Retail for price and promotion optimization

Florham Park, N.J. Festival Foods announced Wednesday that it has selected KSS Retail’s PriceStrat solution for price modeling, forecasting and optimization.

“We have built our success by creating and maintaining an intense focus on customer service, and we were looking for a system that could help us enhance that ability,” said Mark Skogen, president, Festival Foods, Onalaska, Wis., which operates 13 stores in Wisconsin. “By modeling both pricing and promotions, the KSS Retail solution will help us better understand our customers and ensure that we are delivering value for their shopping experience, to always bring them back.”

PriceStrat is KSS Retail’s integrated software application that manages both regular and promotional pricing and enables retailers to model what-if pricing scenarios for both fresh and grocery products, facilitating pricing decisions that are more timely and effective in optimizing sales and value for customers.