Fashion’s in the Bag

Laptops no longer apply to serious business professionals on the go. Any Starbucks will confirm, as it serves up mochas to laptop-carrying college students, moms and executives alike. As a result, retailers like Best Buy—which sells Liz Claiborne bags—and JCPenney (Pacific Design bag, pictured)—cater to fashion-forward women with purse-inspired computer bags that are apt to quickly replace the boring black nylon of the past.

The growing popularity of the stylish computer tote stems from finally fulfilling the female consumer’s need to mix fashion with function. Once some brands offered the bags, the trend caught on via word-of-mouth, primarily because accessories, as a whole, have blossomed into a vital component of fashion. When it comes to consumer electronics accessories, women can utilize the computer bag without sacrificing style.