FAO Schwarz adds new senior vp

NEW YORK FAO Schwarz has announced the addition of Lee Bissonnette to the post of senior vp of e-commerce and catalog. He will be responsible for directing all efforts to continue the cevelopment of both retail channels and will report directly to ceo Ed Schmults.

Bissonnette most recently served as head of e-commerce for Delia's, where he was responsible for marketing, production and general strategy. Prior to that, he held the position of operating vp of e-commerce and Internet strategies at Bloomingdale's Direct division where he was the primary creator of the new Bloomingdales.com and Bloomingdale's Wedding Channel Web sites. He was also director of digital products for Wicks, director of operations at Macy's and director of merchandising for EPROMOS/Hot Off the press, a PR services advertising agency.