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Family Dollar renews contract with Nielsen

10/23/2007

SCHAUMBURG, Ill. Family Dollar has renewed its agreement with Nielsen, Nielsen announced today. Nielsen has provided marketing information support to Family Dollar since 2004.

According to Nielsen, its new multi-year contract with Family Dollar will help it provide the retailer with a better understanding of its consumers' shopping behavior. In addition, Nielsen will collaborate with Family Dollar’s vendor community, making in-store data available to Family Dollar’s suppliers.

“Our relationship with The Nielsen Company has evolved out of our need for better analytics and business insight to better understand and ultimately, enhance, our customers’ shopping experience to make us a more compelling place to shop,” said Robert George, evp and chief merchandising officer, Family Dollar. “Nielsen’s customized data will provide us with detailed analysis of our retail categories, which, in turn, can help us work more effectively and efficiently with our vendor partners.”

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