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Family Dollar promotes evp, strategy and marketing


MATTHEWS, N.C. Family Dollar has promoted Dorlisa K. Flur to the position of evp of strategy and marketing. Flur joined Family Dollar in 2004 as senior vp of strategy and business development.

"Understanding our customer is critical to our mission of providing customers with a compelling place to shop. We have invested significantly to know our customers better, and with Dorlisa’s leadership, we have used this knowledge to develop our strategic agenda," said Howard Levine. "She has been instrumental in the development of several of our key initiatives, including the launch of our cooler program, Concept Renewal and our broader re-branding effort.

"In addition to her current strategy and business development responsibilities, Dorlisa will assume executive responsibility for marketing," continued Levine. "Our goal is to improve the financial returns of our marketing strategy by strengthening the linkage between our customer communications and our customer research efforts. Dorlisa will also utilize customer insights to lead our cross-functional efforts to enhance Family Dollar’s private label strategy."

Prior to joining Family Dollar, Flur served as a principal with the global management consulting firm, McKinsey and Co. She also spent six years on the board of Charlotte-Mecklenburg's Arts and Sciences Council and currently serves on the boards of the North Carolina Blumenthal Performing Arts Center and the Bechtler Museum of Modern Art.

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