Fairway launches same-day delivery with Google Express; reports loss

New York – Fairway Market has begun working with Google Express to launch an online shopping platform with same-day delivery throughout Manhattan. The shopping interface allows consumers to shop approximately 12,000 Fairway SKUs seamlessly across multiple devices.



The integration of Google Express allows Fairway to leverage Google's technology and distribution network to increase delivery capacity and expand the Fairway footprint.



“We are excited to begin working with Google to provide Fairway with omnichannel capabilities through the Google Express shopping service with same-day delivery service throughout Manhattan," said William Sanford, interim CEO of Fairway Market parent company Fairway Holdings Group.



Fairway Holdings Group is launching the new delivery service on the heels of a net loss of $8.8 billion in the fourth quarter of fiscal 2014, up from $6.7 million in the same period a year earlier. Net sales rose 12% to $200.3 million, from $178.7 million and same-store sales increased 1.9%.



For the full fiscal year, net loss grew to $80.28 million from $62.69 million.